A. Silva
Vol. 01 — 2026 EditionN.º 001
Available — Q1 / Q2 2026

AndréSilva. — Growth Leader in iGaming

Growth Leader
Est. 2018 · Lisbon
Portrait · AS / 01André Silva
Growth · Operations · iGaming

Acquisition. Affiliate. Operations. At scale.

7+ years building growth engines and operations across iGaming, casino and sports betting — in regulated and emerging markets.

Get in touch→See work↓
Based
Lisbon, PT
Status
Open to leadership, consulting and partnerships

§ 02 — Impact, on the record

Snapshot
01Tenure
7+
Years in iGaming, growth and operations
02Deals
400+
Partnerships managed end-to-end
03Perf
+100%
Conversion uplift on core campaigns
04Scope
REG. / EMERGING
Regulated and emerging markets

§ 03 — Selected Work

Selected work.

Three projects. From market-leader operator to growth agency. No filler — only what moved the needle.

CS/01 · CoverBetano Portugal

Betano Portugal

CS/012023 — 2024

Affiliate growth at market-leader scale.

Affiliate Marketing Manager · Kaizen Gaming

Context
Affiliate leadership at a market-leader operator. Acquisition, commercial negotiation and performance.
Approach
Partner management, budget allocation and cross-market initiatives. Commercial deals, per-GEO optimisation and new traffic channels.
Impact
  • Highest affiliate month for Betano in Portugal
  • Contributed to the Argentina regulated-market launch
  • In-app traffic rolled out across every affiliate GEO
CS/022024 — present

Kiss My Score

From prediction app to football ecosystem — and growth agency.

CEO

Context
A prediction app that grew into a football ecosystem with fantasy, community and livescoring. Then pivoted into an agency.
Approach
Strategic reset and business-model shift. Performance-led operation serving streamers, influencers, affiliates and media buying.
Impact
  • Full pivot from product to performance operation
  • Services delivered to dozens of clients
  • New revenue lines via streamers, influencers and affiliates
CS/02 · CoverKiss My ScoreCEO / Pivot
CS/032021 — 2023

Moosh × SC Braga

Moosh × SC BragaMain Sponsor · 3 seasons

Marketing, operations and main sponsorship in Portuguese football.

Marketing & Operations Manager · Caravel Entertainment

Context
Moosh's main sponsorship of Sporting Clube de Braga and leadership of the operator's marketing operations.
Approach
Strategy, commercial activation and positioning. Day-to-day operations, branding, comms and operator–club alignment.
Impact
  • Main sponsor publicly announced for three seasons
  • Marketing operations structured and scaled
  • Brand notoriety and credibility significantly reinforced

§ 04 — Field work

Deals, activation and everything after

Sponsorships negotiated end to end, brands rebuilt, campaigns shipped, stadiums activated. A selection of work outside the case studies.

Moosh × SC Braga
01 / Sponsorship
↗

Moosh × SC Braga

Main sponsorship negotiated from first contact to public unveiling.

Moosh × Vitória FC
02 / Sponsorship

Moosh × Vitória FC

Second club deal closed and announced inside the same season cycle.

#PuroFutebol — CFB × VFC
03 / Sponsorship

#PuroFutebol — CFB × VFC

Match sponsorship at Estádio do Restelo, with comms aligned across both clubs.

Matchday
04 / Activation

Matchday

Creative and matchday activation running across stadium, city and social.

Fan zone, Braga
05 / Activation

Fan zone, Braga

Street-level brand experience built around the club's home fixtures.

Moosh rebrand
06 / Brand
↗

Moosh rebrand

New identity for the Portuguese market, coordinating two agencies end to end.

Print & OOH
07 / Brand

Print & OOH

Sports-press takeovers and offline campaigns tied to acquisition targets.

Acerta com a Moosh
08 / Brand

Acerta com a Moosh

Campaign concept carried from pitch to on-pitch execution.

Kit & squad assets
09 / Activation

Kit & squad assets

Brand presence across kit, squad photography and club channels.

Shirt launch
10 / Activation

Shirt launch

Sponsor rollout on the home kit across three seasons.

Football, wider
11 / Activation

Football, wider

Work delivered with other clubs and football entities across the league.

O Mundial vai ao Bar
13 / Side project

O Mundial vai ao Bar

Talk series with 20+ guests around the 2022 World Cup, built with António Tadeia.

Press & panels
14 / Media
↗

Press & panels

Speaking and press coverage on betting brands inside Portuguese football.

§ 04 — Experience

Trajectory.

A decade across iGaming, affiliate, operations and partnerships. From e-commerce to executive leadership.

  1. '24 —

    CEO

    Kiss My Score

    From prediction app to growth agency in football, affiliate and influence.

  2. '23 — '24

    Affiliate Marketing Manager

    Kaizen Gaming · Betano

    Affiliate leadership at a market-leader operator. Acquisition and cross-market performance.

  3. '21 — '23

    Marketing & Operations Manager

    Caravel · Moosh.pt

    Marketing, sponsorship and operations for the operator — from day-to-day ops to commercial activation.

  4. '19 — '21

    Business Manager

    Ace of Performance

    Commercial management and partnership development in performance marketing.

  5. '18 — '19

    eMarketplace Assistant

    FNAC Portugal

    First steps in e-commerce, catalogue and digital operations.

§ 05b — Parallel tracks

Alongside the full-time roles

  • iGaming business developmentFreelance · 2023 — present
  • Campaign managementFreelance · 2019 — present
  • Sponsorship managementFreelance · 2022 — present
  • Social media managementFreelance · 2018 — 2021
Portrait · AS / 02André Silva
Lisbon · Studio

§ 05 — About

Commercial focus. Data literacy. Execution.

Growth leader with experience across iGaming, casino and sports betting. I build and scale acquisition through affiliate, paid media, partnerships, influencers and community-led growth.

I've worked across regulated and emerging markets. Led teams, negotiated deals, and ran operations for an operator — from day-to-day execution to performance leadership.

AffiliatePaid MediaPartnershipsSponsorshipOperationsInfluencerCommunityMarket LaunchLeadership

§ 06 — Contact

Let's talk.

Open to leadership roles, consulting and strategic partnerships. Based in Lisbon, working worldwide. I reply within 24–48h.